When people think of hacks or hacking, you think of people who break into computers, like in the movie WarGames. But when people talk of hacks in the music business, it means a way of breaking through via social media or other means.
A lot of times when you read about hacks, they can often be shortcuts or easier ways to promote yourself and break through to a wider audience. There are many hacks in the new music industry, so here’s a look at some you can try…
Doing even just a cursory search of music business hacks, you’ll see a ton of lists all over the net. Where on earth would you even start? Well, something like this article on Sonicbids sounds good, “music promotion hacks for lazy or insanely busy musicians.” What’s number one? Scheduling your posts, which is probably the first fundamental step for artists in the digital age.
You can use a scheduler to put your posts up, and this is something that you can do for an hour or two a week. So indeed, if you’re insanely busy, lazy, or tired from being too busy, this is a good way to get started.
It’s also recommended you hook up with the right apps for your photos like Snapseed, and good browser tools for your articles like Share This.
Looking For New Hacks
As Hypebot points out, everybody knows the old advice like promoting yourself on Facebook. Not that getting your music on social media platforms isn’t a good way to start, and good old-fashioned word of mouth has taken on a new dimension in today’s internet world. So what does Hypebot recommend for up and coming artists?
The first two recommendations they have is “collaborate” and “capitalize.” “Join forces with another musician to broaden your connection and increase your online presence…Collaborating with another musician gives you exposure to their fanbase and allows you to recruit some of their followers.”
Okay, now some of the artists this story is referring to are pretty big, but you don’t have to be on the level of Kendrick Lamar and Taylor Swift to collaborate with other artists and try to break through the system together.
This can also fit in under the category of influencer marketing, where the endorsement of another artist can boost your career, and vice versa. (Always remember, you don’t have to be at the top of the heap to be an effective influencer, and in today’s day and age, being a smaller level influencer can have stronger impact.)
Another great benefit to collaboration is there’s less work for you and your collaborator. Two heads are better than one, and it cuts down on the workload for you and them. It’s all about being inclusive with everyone, and while every artist would love to be the top in their field, there’s plenty of success out there for everyone, and it’s always good to have clean and healthy competition with your peers.